Healthcode Re-brands

Published: Friday, 24 August 2012 01:00

Healthcode IT services for the private healthcare market has undergone a total brand review and will unveil its new logo, tagline and website to support its evolution to its range of online services for the private healthcare market on 24th August.

The new brand identity reflects Healthcode's commitment and expertise to provide and deliver interoperable online solutions to meet its client's needs.

The new tagline 'Experts in Online Solutions for Smarter Healthcare' illustrates that Healthcode is there to support and understand its clients. Changes have been made to the organisation's logo to reflect its current image. The website (www.healthcode.co.uk) which re-launches on 24th August will seek to increase Healthcode's online presence and help communicate with current as well as prospective clients.

Healthcode will officially mark the re-launch of its new brand to clients and contacts in October with a drink and canapé reception.

Commenting on Healthcode's rebrand, Managing Director Peter Connor said:

"It is important that Healthcode retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it's important to let people know what Healthcode stands for and our new tagline 'Experts in Online Solutions for Smarter Healthcare' signifies the commitment of everyone at Healthcode to the company's clients. The landscape is rapidly changing in private healthcare and we recognise the need for change".